collaborate • combine
Cobalt is a team of 4 senior partners, Derek, Anjala, Peter, Shaku, specialising in pharmaceutical market research; each brings over 25 years qualitative research experience across pharma, OTC, FMCG, media and B2B.
Our extensive pharma and healthcare understanding and expertise combined with a strong track record in consumer and B2B sectors means you get …
- Fresh and informed thinking about your project
- Delivery of enlightening and authoritative advice
We love what we do and personally conduct all of the research. We think carefully about every project to devise the optimum research solution. To ensure your objectives are met (every time) we will do whatever is needed and we never operate a taximeter system.
consumer • corporate
Marketing and branding techniques used in consumer and B2B markets can be adapted to be equally effective in pharmaceutical markets. Cobalt's expertise in all three areas gives us a broader perspective on the issues, adding value to every project and delivering against both the research and the business objectives. Through tenacious and careful probing and use of tailored projective and enabling techniques we are adept at uncovering the emotional and motivational landscape underlying brand choices.
connect • confidence
Every person has a unique view, role and opinion. Connecting with each respondent is vital. A small child in a deprived housing estate, a terminally ill patient and a time-pressed surgeon need very different approaches and techniques. Cobalt has the confidence that comes with experience to put the wide range of subjects at ease and make the judgements needed in interviews to get the best and most relevant insights from each individual.
Martin Mullard of Boehringer Ingelheim:
“I have worked closely with Cobalt over the last 12 months on market understanding and the launch materials for our new product. I have found Derek and the whole Cobalt team excellent in their understanding of the market and in understanding our needs. I feel very comfortable with them dealing directly with my marketing colleagues, which helps the research process. Their presentations are clear and they clearly pool their thinking and expertise prior to the presentation. I would recommend Cobalt to anybody.”