Peter Slade has worked in qualitative research for almost 30 years and in that time also had a considerable amount of experience in quantitative research. While in recent years he has developed an interest in Pharma research, most of his experience is in consumer research and he has worked in just about every consumer market area for a wide variety of major brands: Coca-Cola, United Biscuits, Cadburys, Disney, BBC, BT, VW, Ford, M&S, Kimberly Clark....etc.
The types of research Peter has conducted include NPD/OPD, Branding, Packaging/Design, Product testing, Strategic studies and Media & Entertainment. Peter is particularly skilled at conducting Advertising Research (strategy development and evaluation; ad development and pre-testing; post-testing) and has done so for influential campaigns with Coca-Cola, VW and Nissan.
A graduate in Psychology, Peter retains a keen interest in modern developments in the field, especially with regard to understanding of emotions and motivations, and unconscious factors in decision making. He is a Full Member of the MRS.
Anjala Patmore has over 25 years’ experience in qualitative research with a particular interest in strategic and brand development research. She has a keen interest in the way businesses grow and develop, interpreting research very much from a business perspective.
Anjala gets a particular buzz from working closely with Clients and using research to help get the most out of brand developments and has been involved with an array of interesting, influential brands such as Coca- Cola, Huggies, Ecover, Hipp Organic, Harpic, Femfresh ….
During her psychology degree, she developed a particular interest in looking at verbal and non verbal communication styles and puts this very much into practice in her moderating: seeking to draw out recalcitrant respondents, temper group leaders and drilling down below surface responses. Anjala originally cut her teeth in youth research, a particularly valuable training ground for developing skilful and sensitive moderation.
Anjala has presented key papers at Esomar & UK conferences and ran the Health Professional Consensus view symposium on infant health at the Royal Society of Medicine.
Derek Stonebanks is a qualitative research specialist with over 35 years’ experience covering pharmaceutical, consumer and B2B; as a client buyer / user and as a supplier. He has experience with all types of research methodologies giving a clear understanding of the context in which qualitative research must fit. Derek has been asked on several occasions to present research at sales conferences and to other internal audiences outside marketing.
Derek has specialised in pharmaceutical work for over ten years working on more than 50 pharmaceutical areas ranging from acne to oncology, patient services to packaging and diabetes to smoking cessation. He has great skill in building rapport with people from all walks of life. Within the pharma area this includes healthcare professionals at all levels as well as budget holders, procurement and formulary decision-makers, patients (including ‘sensitive’ subjects such as terminal cancer, sexual problems and parents of children with ADHD).
In addition to his pharmaceutical experience, Derek has been involved with all kinds of companies and brands including Cadbury, Heinz, Whitbread, Bass, Dunlop, United Biscuits, Disney and Ladybird Books.
Derek has been a full Member of The Market Research Society since 1979 and has run a BHBIA training day on branding research.